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“The data teaches us we shouldn’t make assumptions about reader levels of knowledge.Editors are now treating a story that they might know inside and out much more objectively.” I love the way Adam Thomas is leading the European Journalism Centre through change.New logo, custom typeface, imagery, copy and iconography — an entire brand toolkit designed to reflect the big idea.Extensive guidelines, including printed and digital example applications, brand strategy and user experience.
The Guardian is adding surveys at the bottom of its articles to understand what additional information readers want.
Using the prototype and feedback from our community we have built on that work and have relaunched Island with over 5 terabytes of content comprising 200,000 searchable page images from the Guardian from the 1890s to the 1950s, created a robust search engine and have paired that with an improved display interface.
Further we hope to integrate this content as part of the Island Archives collection, connecting Island with other Island Archives resources – such as Island Lives; Island Imagined, etc.
The Trust was created in 1936 "to secure the financial and editorial independence of The Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of The Guardian free from commercial or political interference." The Scott Trust became a limited company in 2008, with a constitution to maintain the same protections for The Guardian.
Profits are reinvested in journalism rather than to the benefit of an owner or shareholders.
As a leading light of the commentariat in Asia, newsroom consultant and former alumnus of Yahoo, CNBC and Bloomberg, Alan Soon knows a thing or two about the media.