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Welcome to one of the most in-depth dating services on the Internet: e Harmony.According to a recent study, e Harmony is responsible for 438 marriages every day in the United States, making it one of the most popular destinations for marriage-minded singles on the Internet.His interest in wellness and technology remains strong and his current ventures include Sprigg Software, Walkaway Canada and He also sits on the board of the Trans Canada Trail and Points.com, in addition to being a spokesperson for Anaphylaxis Canada.Bruce Croxon draws his business enthusiasm from venturing off the beaten path and approaching potential opportunities from unique angles.Whether it's seeing an opportunity with a nascent technology or seizing an idea "off piste" in the wilds of Whistler, BC, Bruce defines his entrepreneurial philosophy as "serendipity mixed with smarts." He credits his upbringing by a Jamaican mother and a British father as part of the motivation that drove him towards success, and he celebrates his mixed-race heritage.
In Enriched Academy, Croxon saw an opportunity to help people grapple with a big problem.
In 1987, Bruce co-founded Lavalife, the internationally recognized online dating service.
He wore many different hats at the company, including Partner, Chairman and CEO and guided Lavalife to the position of category leader, achieving revenues of close to 0 million prior to its sale in 2004. After spending a number of years in Whistler, he realized that the path to a healthy and fulfilling life was through sport and wellness, founding Vida Spas through his West Coast Company.
Bruce currently lives in Toronto with his wife and two children.
He stays connected to his Jamaican roots and has a fondness for reggae music, spicy food and warm weather.